Restaurant owners who want to move on to attract more customers, read on to know the 3 More Effective Digital Marketing Strategies for Restaurants for 2022.
The restaurant business is undoubtedly considered to be one of the most toughest industries to make a break way into and then, go onto thrive. Small businessmen already face stiff competition from uphill struggle with the existing fish in the market. It is also a known fact that almost 50 percent of them tend to fail in the first five years. You wish to tide through all those hurdles, we are here and happy to help you. Learn 3 More Effective Digital Marketing Strategies for Restaurants for 2022 in our Part II.
Also Read: Part I: 3 Effective Digital Marketing Strategies for Restaurants for 2022
Part II: 3 More Effective Digital Marketing Strategies for Restaurants for 2022
4. Explore Influencer Marketing
If you are still growing your strong following on the various platforms on social media or even if you have just started out on making a bigger audience, you can start considering influencer marketing. Those social media users who have created a strong following base through their established credibility on various platforms within certain areas or demographics are called Social Media Influencers. If they do not have thousands of followers, they sometimes have millions of them. So, just imagine how many people can they reach out to if they want to. But are you still wondering how can they be of help?
Well, if there are food bloggers, vloggers, critics, and such people interested mostly in food and wine, it could be a great idea to reach out to them and invite them to come and pay a visit to your restaurant for an all-paid trip. While they are at your restaurant, you should offer them your best food, wine, and services so that they can feel strongly about it and post online that could lead to a spark in your customer growth.
If they really love your food, they may even sign an influencer marketing contract with your restaurant. Usually, most cafes offer a certain decided number of free meals or a fixed pay for posts and stories online.
5. Gain from Online Reviews
The next thing that you need to focus on are the online reviews that your customers could write for you. When it comes to investing in services or products, even something like eating-out or dining experiences, people now prefer to do their research online.
They often go through all the reviews other customers have written for you and you need to gain from the positive, good responses you get from your customers.
You should encourage each paying customer to write a review for your restaurant on your website or Google. You can even offer a discount on their next meal after they complete their reviews and also provide a chance to win some gifts or cash. Remember to offer something definite and do not try to lure your customers into writing you a review by simply mentioning some surprise gifts.
6. Put Email Marketing to Use
This is another effective strategy for restaurant digital marketing – email marketing. First thing first, you would need to make a list of recipients who have signed up for your email subscription. You can gain more subscribers by offering people discounts and to all new customers who would subscribe through social media, landing page ads, or your website, or the affiliate websites.
Once someone subscribes to your subscription, you should have automated emails on ready to be sent to them every once or twice a month/week. The emails need to be customer-friendly and express your gratitude towards them and at the same time inspire them to visit your restaurant again. Keep up with your offers of promotions, discounts to your subscribers.